COBY MENDOZAAI CREATIVE DIRECTOR & PRODUCER

HUMAN DIRECTION. AI PRODUCTION.

I'm Coby Mendoza, an AI creative director and producer based in New York. I make commercials, fashion films, 3D animation, and motion design for brands that want campaign-quality work without the cost and timeline of a traditional shoot.

Every project starts with a story, not a tool. I handle the direction, writing, and production from concept to final cut, using AI where it adds scale and speed, and human judgment everywhere it matters.

Explore the work Email meSee more work on Instagram (opens in a new tab)

FULL WEBSITE IN PRODUCTION. THE WORK IS ALREADY HERE.

IN FOCUSTHE PROCESS
AI WORK PROCESS
See how it was made ↓
NEW YORK / AVAILABLE WORLDWIDESCROLL TO EXPLORE

HOW I WORK

Concept

We define the story and the feeling.

Production

I build every shot, scene, and sound with AI.

Delivery

Final cuts sized for every platform you run on.

LATEST WORK

Lacoste AG-LT EVO

Spec commercial · Concept to final cut, built entirely with AI.

SELECTED WORK

Different worlds.
One creative vision.

From a fashion campaign to an animated commercial.
Built around the story your brand needs to tell.

SPEC

Selected AI work, including independent spec concepts. Brand names identify the creative samples shown.

Bose spec campaign — man in headphones walking through a blurred New York crowd.

CAMPAIGN STILLS

Bose — Cut The Chaos.

Spec print and out-of-home campaign. One idea, built for billboards, social, and print.

Milvara milk campaign — three bottles balanced on a man’s head by an infinity pool.

Milvara — Pure Nutrition.

Original brand concept. Product campaign built for print, social, and packaging launch.

Spotify podcasts spec campaign — portrait with headphones and the headline ‘Everyone’s an expert now.’

Spotify — Cut The Noise.

Spec print and out-of-home campaign for Spotify Podcasts.

CONCEPT ADS

The idea is the advantage.

Before a single frame is made, I find the one image only your brand could own. Spec concepts built from each brand's core promise.

    Want an idea like this for your brand? Start a project ↗

    BEHIND THE CAMPAIGN

    Polo 67. From brief to campaign.

    One fragrance, one model, one world, built from scratch and delivered as print, social and film. This is how a project runs.

    SPEC

    ALSO: STORYBOARD TO SCREEN

    Oreo — Mission Dunk.

    Spec commercial. Every film starts as a storyboard. Here’s the plan, and here’s the final cut.

    01 · STORYBOARD

    Eight-panel storyboard for the Oreo ‘Mission Dunk’ spec commercial.

    02 · FINAL FILM

    Your brand could be next. Start a project ↗

    YOUR BRIEF. MY CREATIVE DIRECTION.

    A clear idea.
    A compelling final frame.

    Have a campaign, product launch, or a creative brief? I can develop the concept or work within your direction to create visuals that fit your brand.

    Turnaround: 24–48 hours for most projects · 48–72 hours for full campaigns

    Email meSee more work on Instagram (opens in a new tab)

    Selected film

    Oreo · Mission Dunk storyboard

    Eight-panel storyboard for the Oreo ‘Mission Dunk’ spec commercial.