Concept
We define the story and the feeling.
HUMAN DIRECTION. AI PRODUCTION.
I'm Coby Mendoza, an AI creative director and producer based in New York. I make commercials, fashion films, 3D animation, and motion design for brands that want campaign-quality work without the cost and timeline of a traditional shoot.
Every project starts with a story, not a tool. I handle the direction, writing, and production from concept to final cut, using AI where it adds scale and speed, and human judgment everywhere it matters.
FULL WEBSITE IN PRODUCTION. THE WORK IS ALREADY HERE.
IN FOCUSTHE PROCESS
AI WORK PROCESS
NEW YORK / AVAILABLE WORLDWIDESCROLL TO EXPLORE
HOW I WORK
Production
I build every shot, scene, and sound with AI.
Delivery
Final cuts sized for every platform you run on.
LATEST WORK
Lacoste AG-LT EVO
Spec commercial · Concept to final cut, built entirely with AI.
THE RANGE. IN SIX FILMS.
Different worlds.
One creative vision.
From a fashion campaign to an animated commercial.
Built around the story your brand needs to tell.
Fashion campaign film
01Campaign storytelling & editorial direction
Automotive commercial
02Product films & cinematic brand worlds
3D animated commercial
03Character stories & expressive animation
Motion design
04Brand launches & ideas in motion
Cinematic commercial
05Atmosphere, emotion & brand storytelling
Editorial explainer
06Visual education & information design
Selected AI work, including independent spec concepts. Brand names identify the creative samples shown.
CAMPAIGN STILLS
Bose — Cut The Chaos.
Spec print and out-of-home campaign. One idea, built for billboards, social, and print.
Milvara — Pure Nutrition.
Original brand concept. Product campaign built for print, social, and packaging launch.
Spotify — Cut The Noise.
Spec print and out-of-home campaign for Spotify Podcasts.
FROM STORYBOARD TO SCREEN
Oreo — Mission Dunk.
Spec commercial. Every film starts as a storyboard. Here’s the plan, and here’s the final cut.
01 · STORYBOARD
02 · FINAL FILM
YOUR BRIEF. MY CREATIVE DIRECTION.
A clear idea.
A compelling final frame.
Have a campaign, product launch, or a creative brief? I can develop the concept or work within your direction to create visuals that fit your brand.
Turnaround: 24–48 hours for most projects ·